An Exclusive Interview With king Joseph the Strategist; The Founder/Chief Publicity Strategist at Success MEDIA Africa (@successmedia_a on Instagram) & Owner of King Joseph Management @kingjoseph_mgt (both Subsidiaries of King Joseph Success World).He’s the Convener of #NsidoMovement (widely known to be the Lead Influencer of the hashtag “#Nsido?” trending on social media) with other Executives like a Germany based Businesswoman; Ms Precious Ese, the first son of Lagos State AC, ACN & APC former Secretary; Adeleke Charles Odugbesi Jr. (Dj Lekob), & Akintunde Daniel otherwise konown as Legendary leading the #NsidoTeam home and aborad. King Joseph whose fulll names are Adewale Joseph Olabode is also the brain behind and founder of a fashion and lifestyle brand “Nija Craziest Style” @nija_cstyle aimed at promoting Nigerias culture and tradition to the outside world through fashion and style by helping to promote young local fashion designers in the country.
King Joseph is one brand name that needs no more introduction as far as the Nigeria Entertainment & New Media Industries are concerned as he’s created a niche for himself and worked with a lot of notable Artistes, Record Labels, Corporate Brands, and even Nollywood Actors. With his media firm he’s incorporated with several local and international Brands which has further earned his growing empire much recognition home and abroad.
Asides from being a Media Practitioner, Entertainment/Event Promoter/Publicist, Artistes Manager and general entertainment Consultant, he’s also known as a Relationship Maestro (love psychic), a Writer, Content Creator and Projects Developer. He currently is the Manager and P.R.O of Motunrayo Anikulapo Kuti; the daughter of the Legendary Afrobeat Musician Late Pa. Fela Anikulapo Kuti as well as the Manager and Publicist of the popular Veteran Nollywood Actor, Olasunkanmi Akanni (a.k.a Olohuniyo), & Roozy. His management company (king Joseph Management) recently just entered into a business management deal (for all bookings in Nigeria) with a popular Scottish Afrobeat Singer, Stacey Holmes (LadyBoss).
King Joseph who was the New Media & Public Relations Manager to the current Executive Chairman, Ikorodu North LCDA, Honourable Adeola Adebisi Banjo and also double as the First Lady”s Personal Assistant (till 2018) before bowing out on personal grounds has also worked as the Personal Assistant to the Late Mr Bayonle Akinyele (second son of Former Misister of Information; Chief Alex Akinyele) between 2004 & 2008.
Pidgin Radio has been on his tail for months and sent so many interview request to his mail and personal message boxes like Messenger, WhatsApp and SMS but thank God we eventually won his audience.
In this interview, he reveals so much we all need to know about him, love, showbiz and life generally. Relax and enjoy.
Good day, Sir! My name is Felix from Pidgin Radio. For the sake of the public, could I officially meet you, Sir?
Ans: blessed day, Felix! Compliments…& been a while lol
Felix: cuts in…same here Sir.
Ans: Well, I am just me – they call me king Joseph the Strategist. I love to say I’m from Akwa-Ibom State. I was born in the early 80s in Bariga (though bred in Ijebu-Ode, Ogun State My first secondary school was Adeola Odutola College where I spent four (4) years before moving to Moslem Comprehensive High School, Imepe Ijebu-Ode (where I met ATM & the LlcoolJ Entertainment World’s first in-house Dj Lexy, now the number 1 Dj in the whole of Osun state as far as I’m concerned). I studied Business and Communication Studies from The Polytechnic, Ibadan respectively. Oh, yes, the sixth of seven children.
Qst.: what do you do?
Ans: I’m an independent Media Practitioner – basically a new media Expert, Talents Manager/Entertainment Consultant, I write, a Love Psychic, a Project Manager, iCook, i create Contents & so on…you see, I do a lot of things that make me happy – not just for today’s pleasure.
Qst.: wow wow wow! So we indeed have a great man on seat.
Ans: God is great smiles
Qst.: yes that’s true! But sir that reminds me, talking of being a general entertainments Promoter, publicity Strategist & Artistes Manager, we know you very well to have worked with some top notches in the country – big record labels & some of today’s top Artistes in the past and presently. How has your wealth of experience been so far and can you say the Nigeria Entertainment (music to be precise) & the media has attained that global standard?
Ans: hmm…the journey no be today o na who know know. The prayer na mey God crown our efforts & very soon I strongly believe He’ll pick out calls with positive responses. AMEN!
Interviewer: cuts in…Amen o! Lol
Ans.: I’ll try to be as brinef as I can about this, but you go nid be a little bit patient with me, you know sey we be “Talk & Chop” (both laughs)…sighs…well, this whole journey (the dream started way back from my Pry school days. I’ve always wanted to be a Journalist & an Entertainer (despite my extremely quiet and cool nature – back then). I started buying Newspapers with both general and entertainment contents as far back as Pry 3…I’ll do this secretly though even without letting my closest friends know, so they don’t get me discouraged. I’ll always stay tuned to our TV – i don’t miss NTA News at 10 & other entertainment programs. I remember making my parents fell in love with Plantashun Boiz first album, IK Paul Dairo, even Eedris Abdulkareem & Craig David lol…one day, my Mom caught me (through the window) keenly reading Newspaper (with about four others spread over my bed) in my room (door locked – no disturbance smiles) with walkman earphones in my ears lobes, guess she’d been standing there for long…from that day, she’ll do the buying while she’ll ask me do the reading (for her) – that moment, i started picturing & as a fact carrying myself as the Journalist of the house. Let me end that story there. In my senior class in school, i remember giving so many responsibilities by the school authority; I was appointed the Head Prefect/Social Prefect (first student to be given double portfolios in the history of that school: Temidire Grammar School, Ondo, Ondo State). I relaunched Press Club, Drama Group, Literary , Debating Society in the school where I spent just 2yrs. And as a fact, i reawokened their dead Co-curricar Activities after less than my 2weeks of admission…don’t mind me, i couldn’t cope with just class education laughs…
The Nigerian entertainment and media industry still have long ways to go, although we globally renowned and respected now.
Qst: so interesting a story…so you were this dreamer boy who started building his dream from infant? Lol
Ans: laughs….yes exactly! I knew I had a long way to go and so I had to start preparing very early (still in progress though). Meanwhile, during my secondary school days in Ijebu-Ode, i had this group of friends of similar dreams (some of whom are also doing their best in their respective fields in the sindustry today). There was this storey building we used to rehearse together at, back then they called me Craig David because I could sing all of his songs while sleeping – even till date…smiles…before the name changed to LlcoolJ immediately I entered Polytechnic.
Qst.: wait, you mean after the America legendary Rapper or is it because you could also rap?
Ans.: smiles…yes and no
Ans.: ok, then, I actually could rap to an extent, but the nicname LlcoolJ was given to me because of the females extreme love for me on/off Campus. 80% of my friends were opposite sex and this gave me huge popularity in school.
Qst.: So, what does your own LlcoolJ means?
Ans.: Ladies love cool Joseph. It is “unofficially” rebranded though; now known as Love like cool Jesus Ent. World
Qst.: oh, I see. Do you still gain such attraction by the opposite sex today?
Ans.: remember we are in the entertainment industry, where most of our loyal fans/followers are women. Besides, naturally, I love, respect and care so much about the wellbeing of women a lot, so I still enjoy their love and attraction.
Qst.: and how do you deal with them considering your love life and relationship career?
And.: it is simple! I’m aware I’m now more responsible a man and so I’m very careful about my dealings with them. First thing I do is I try to get our acquaintance and the type of Love defined and controlled, so it doesn’t affect my LOVE relationship. Hence you can testify to how free I am in flaunting any woman I’m dating on social media – no other women can come out publicly to say she owns me or I own her.
Qst.: back to LlcoolJ Entertainment World, it happens yo be your first entertainment outfit. Why that name and was there any lawsuit against it by the American Rapper?
Ans.: funny you…lawsuit bawo? I think anyone can bear any name nao…him be American and I be Naija base in Naija lol. You see after that name became so popular in school back then, one night after my second consecutive flop on stage in one show like that, i went back to my room so sad…after thinking of the shame for a while, my girlfriend then tried to encourage me not to give up on my dream as a musical Artiste, she said she still believed in me so much and my dreams blah blah blah. It got me and so I stood up from my mattress & screamed “YES!!! I cannot give up & I refuse to say NO! But I think God is asking me to change department.” She queried & I told her I was quiting on-stage career to operate as backstage Entertainer and such, I said I was going to start pushing people up there since my purpose in life is to redefine people and help push them up. God actually wants me to help lift people up, that way i can get my help too. So, that night LlcoolJ Entertainment World came alive and we did some cool stuffs on & off Campus till early 2006 when it was officially launched in Bariga.
Qst.: your first Artiste was…?
Ans.: we got 3 Acts under us in 2010; Golden Stone, Born Child (both are Oritse Femi, African China & Marvelous Benji’s friends) & B2X (who was also Jaywon’s childhood friend). In fact, Golden Stone just dropped a song under his own imprint with African China titled “Ndidi” a cool stuff for all.
Qst.: meaning they were the first Artistes to have signed on to your label or you worked with?
Ans.: Nope! Before them, God had been using me to assist few Talents from the hood. Besides, ATM (known as T.Best then) has always been on the radar. When the husttle start for Lagos, ATM happens to be the first Artiste I go manage & to be very honest with you, it was one great experience with him. A true definition of talent, very versatile and hard-working an Artiste; the best I have ever seen/known (in terms of talent & versatility) in the industry I must confess.
Qst.: we know you’ve worked with some top record labels in the country. Could you name them, Sir?
Ans.: yeah, let’s say few, namely, Campus Entertainment (a subsidiary of Campus Alive Initiatives) though that didnt last a year for some very good reasons but there’s still this very strong family bond between me and the CEO Mr Oyinwola Don and the entire CAI team; then with Success MEDIA Africa I was able to pull some publicity strategy stuffs for Chocolate City in 2014; then as Artistes Manager and Publicity Strategiest at Difference Entertainment in 2015 when D’Tunes signed about 5 new Acts including ATM, Qdot, Keubounce, BadboyAce & one other guy like that on to the Label…that was before Sean Tizzle rushed back to Nigeria to ruin it all…
Qst.: cuts in…you mean Sean Tizzle ruined the deal then? Why, Sir?
Ans.: I really can’t say but I sensed jealousy, insecurity & selfishness all over him then…see, let me not talk much on that incident before I go start dey receive DMs from lots of big guys now Lol
Qst.: the Artistes wey you don work with in the past & now?
Ans.: ummh…I’ll like to open the list with ATM (one bunch of a raw musical talent), then Golden Stone who just did a song with African China, Born Child, B2X, then some short-term stuffs with Prof Linkin, Solidstar, Ice Prince, Slimcase, Da Suspekt, Oritse Femi, Klever Jay, and a host of others…
Qst.: you and ATM, you guys still together?
Ans.: working terms? No! We are men now, you know
Qst.: yes but considering the years of your relationship & hussle together with such bond between you guys one will wonder why the split?
Ans.: my brother, you don’t expect us to work together forever. Even PSquare split…smiles…but we remain blood & that is more important to both of us & any relationship.
Qst.: ok, so, any Nollywood Actors?
Ans.: Femi Adebayo, Olasunkanmi Akanni (Olohuniyo), & Brown Chukwejekwu. Looking forward to work with a lot more of them though…
Qst.: you obviously no be JJC for the industry again nao
Ans.: na grace we dey pray for, my oga
Qst.: currently, any music company you work with or for?
Ans.: sure, Ifeniomous Entertainment baby! Smiles
Qst.: oh, the one owned by Motunrayo Anikulapo Kuti, right?
Ans.: beeni o, eye meji o n je asa…you call her that, but I call her “Maami” smiles
Qst.: your position with them?
Ans.: Head of Administration / M.D
Qst.: from our last interview with her, we learned you are also her Manager and Publicist, is that true?
Ans.: she dey too honest to lie & too real to fake am up…#Nsido?
Qst.: any other Artiste signed to the label?
Ans.: not when we are still working on the one signed last year.
Qst.: ok so no song dropped yet?
Ans.: not officially yet, but hopefully we’re releasing his official debut very soon. We don’t just want to drop a song, we want to make it worth the wait, so watch out for #projectRoozy2019 on your favorite social media/blogs!
Qst: we dey wait!
Ans.: we cammin…Nsido?
Qst.: there was this story about how you use to help some of Ikorodu big Artistes of today back then when they were still upcomings & how a lot of them has forgotten you. How true is this & your relationship with the likes of Qdot, ATM, Bangin & the rest sir?
Ans.: laughs….this guy dey finger my head! Wetin you wan hear?
Qst.: the truth smiles
Ans.: ok, I’m now before a lie detector abi? Ok, hope I’m detected well…well, firstly, no one forgets anyone, man ain’t God! The industreet na military. But there’s an iota of truth in every rumour. What I can only say here is that I’ve always tried my best in contributing my quota to people’s success stories & especially in the lives of uprising Artistes as I prefer to call them even till date (the testimonies are there for the grateful ones). My brands vision/mission statements, aims and objectives say much more about that. Helping people is in my bloodline & doing it makes me fulfilled & happier…we rise by lifting others.
Qst.: so your relationship with these people today?
Ans.: we all cool.
Qst.: any acknowledgment and/or appreciation from any of them so far?
Ans.: kin-in wahala e gan bobo yii? Laughs…ok, since you sha wan mey I talk, some of them, i mean the likes of Golden Stone (a very loyal guy to the core) still respects and appreciates the little I did back then. Me and ATM are very cool still (till date), as a fact i remember him engineering my involvement in the management/media team with Difference Entertainment then – he personally recommended me to D’Tunes as his Personal Manager, even when there were numbers of top Artiste Managers (incluring Harrysong’s former Mgr) on the waiting list. That was a huge one from him & I really do appreciate it too. Bangin? He respects me too wherever he sees me till date, we talk when the need be…i remember at the last Qdot & Friends concert, he was the first to see & call me where I was having a convo with GQ.
Ans.: yeah, Qdot, may be once in a blue moon…but him story no strange for this music market wey we dey nao so ain’t surprised a title, though his Mgr (Afo) gives due respect in return, gives me preferential treatments each time I consult with the team for his Client’s apperance/performance and that’s okay by me. The most important thing is he’s doing us proud and that’s always been my prayer for them all. As for the rest, we still good whenever we find ourselves together. God’s Time is the Best, you know.
Qst.: which Celebs you dey handle presently?
Ans.: Veteran Yoruba Nollywood mutiple Awards-wining Actor; Olohuniyo, & Motunrayo Anikulapo Kuti.
Qst.: wow! Interesting! You look happy and fulfilled. What’s the secret?
Ans.: smiles…God is! I truly am happy but not fulfilled yet o, i still have a lot to do to get to my destination. However, I’m so happy because I’m doing what I log doing and that’s the most prominent thing..
Qst.: talking of Love, we follow what you do on social media so keenly concerning relationship matters, I’m sure a lot of people get inspired by your tips. As a media and showbiz personality, what inspired you to be a Relationship Maestro?
Ans.: hmm….smiles…good question! You see, experience they say, is the greatest & best teacher. Besides, helping in my own little way to fix breaking/broken relationship/homes defines my true divine Calling, just as “#Nsido” is. Lol
Qst.: how has this also be of help to your own love life?
Ans.: a whole lot! Firstly, knowing i am a role model and mentor to many makes me very careful and more prayerful too and God has been so faithful in His own ways. Remember God’s Ways are not man’s, besides, there’s a Yoruba popular saying that; “atupa kii n rii idi ara re” (lantern no dey see hin own yansh). I have my own Love Doctors/Marriage Counsellors I often talk to – i mean I also seek professional counselling
Qst.: true that! But recently, we discovered from your timeline that you were in depression. May I ask what brought about that…was it from your relationship, Sir?
Ans.: well, you’re the fourth media guy to have asked me this similar question & I kept brushing it under the carpet, but I think it’s time to clear the air. Yes, I was depressed & was a thing of the heart. It didn’t just start as at when you people saw it. This thing grows…I have been battling (silently) with it for months & it was really killing me slowly, so I concluded with myself the best way to deal with and be free from it was make it public (before it killed me as it does to a lot of people), that way I knew someone would help me out, because at some point I was so lonely…I thank God I did what I had to do, else I may not be here today granting this interview.
Qst.: you said you were lonely, when we all know how much you love your wife and flaunt so much on social media. Did she travel, wasn’t she just helpful or what?
Ans.: hmm…you’re truly digging deep(er) now…smiles…but you know what? I’ll rather not talk about the major cause here for now. However, the end will justify the means. Law of karma is so real like #Nsido? Meanwhile, to set the record straight once and for all, I am not married yet. Another question, please?
Qst.: that reminds me, let’s know about this hashtag #Nsido Movement that is really going more vital daily.
Ans.: enh enh… na question you just ask so! Lol…#Nsido is a long-term movement that is never gon die nor fade out. There are so much future projects attached to #NsidoMovement. But let me just shed some light on it here. The word “nsido” originated from Ibibio-Efik (Akwa-Ibom State from Southhern part of Nigeria) meaning; “wetin dey happen?” (What is it/happen?).
Qst.: what inspired it?
Ans.: the inspiration behind it is this; I grew up knowing hi much people suffer in our country (Naija), single mothers get no help, orphans, and even widows; while some raw talents just dey roast away especially from the Ghetto. So many underprivileged ones who need just a little help and/or a Vouce to get them what they really need to breakthrough -that’ll move them from where they are to where they ought to be. I witnessed what my Mom also went through as a single mother of 7 yet will go out of her ways to help people in these categories. But each time she saw anyone in a bad state, the first question she would ask would be, “Nsido?” vice versa before she’ll proceed in ensuring the person never remains the same. Hence I chose not to go far from the Ghetto areas so I can carry on that legacy (my Mom’s). Your curiosity now cleared…🙊 #Nsido?
Qst.: that is so deep & may God continue to strengthen you, Sir.
Ans.: AMEN! You too.
Qst.: AMEN! So, how’s the social media campaign helped/influenced the movement so far?
Ans.: so far -so much! It has really added to the brand “king Joseph the Strategist” more recognition home and abroad. So, many Celebrities have really shown much interests in it…so many DMs from a lot of them (including Bloggers) asking me about it and so on. Just in December, the likes of Odunlade Dj Obi, Nancy Isime, Sister Kate DMed to know what’s behind it and stuffs like that…I get messages and calls daily about it. So, I’m enjoying the popularity of #NsidoMovement so far. And oh, may i confess this, #Nsido brought me and Maami (Motunrayo Kuti) together.
Qst.: Oh, really?!
Ans : yes!
Qst.: so how long has this been on & any project under it so far?
Ans.: officially, let’s say 2yrs now. Last year, we set out to run an educational project under #NsidoMovement in collaboration with Success MEDIA Africa and to be majorly sponsored by one of the LCDAs in our division but you know our people in Ikorodu, they’re so blind and sentimental about most things. So, it didn’t hold in the end but by the grace of God, that same project & may be more is/are likely to hold this year.
Qst.: true, because even on Facebook, i have seen the 03Media’s CEO, Alex Ozone and few others addressing you with “Mr #Nsido”. How does tho make you feel?
Ans.: yeah, Sir Alex Ozone is one of the great Celebs I have encouraging me on this. Such a great or may I say the number 1 entertainment Promoter we have in Naija…Ozone level the #TeamStreet Convener agba awo #KultureMovement gbefun! Laughs…of course, it makes me feel same way you feel when you doing something unique and great people accept and show you love with it.
Qst.: What should we be expecting from it this year?
Ans.: something great, challenging & lives-changing – soon…🙊 #Nsido?
Qst.: How’s your relationship with Motunrayo Kuti like?
Ans.: abah! How do you expect it to be like before nao? We so strong still. She’s an amazing person. Though very stubborn…laughs
Qst.: it’s in the blood…laughs…
King Joseph cuts in…yeah in the blood…lol
Qst.: and your new Artiste?
Ans.: oh, Roozy my G! He’s a very hard-working young Act with strong zeal; he’s come to stay with a strong legacy. Ifeniomous Entertainment has no regret signing him & we only hope the family bond keeps waxing stronger.
Qst.: last year, Nov/Dec to be precise, you did some free Promotions/publicity for uprising Artistes, young brands and SMEs through your annual program hashtag #HTYBG. What does that stand for and are we seeing anything of such this year from the empire again?
Ans.: it actually hashtag “#HelpTheYoungBrandGrow” & Success MEDIA Africa (under our growing empire: King Joseph Success World) is definitely going to run that this year too. As a fact, we intend helping 36 young brands including Artistes/Talents and SMEs this 2019.
Qst.: all 36 for free?
Ans.: yes, it’ll be almost free – but Terms and Conditions apply this year.
Ans.: when we get to the bridge we shall cross it – with ease sef…smiles
Qst.: how much do you charge for normal promotions & media hype. As huge as other top media Experts?
Asn.: nope! Those who know and have patronized us know we don’t charge much. In fact, we charge lesser than any, because we want everyone to enjoy media awareness for their brands & products. While doing that, we ensure we beat our Clients’ imagination.
Qst.: your business contact, Sir in case we want to contact you to any media/showbiz related deal?
Ans.: my Twitter handle is @strategist_kj while my instagram are @successmedia_a & @strategist_kj. My mobile digits are +2349054593364
Qst.: talking of the growing empire “King Joseph Success World”, how many brands do you have under it and any branch outside Nigeria?
Qst: wow! Names?
Ans.: LlcoolJ EntertainmentWorld,
Success MEDIA Africa,
King Joseph Management,
Nija Craziest Style,
Visit Nigeria Today,
The Kings Private Kitchen (not operational yet but registered)…& Joseph Blessing Foundation (a new charity organization owned by my daughter). And yes, LlcoolJ Entertainment World & Success MEDIA Africa both have presence in Zambia with Charity Munagandu as the KeyPerson there; In South Africa & presently Germany, King Joseph Success World / Success MEDIA Africa ennoy very strong representation by a very loyal woman in the person of Precious Ese (she’s like a pillar)…the history ain’t complete if she’s not mentioned!
Qst.: Sounds very great! How many active?
Ans.: all but basically 2 are feeding the others.
Qst.: having and working day and night building these brands really make it seem you indeed working for the future. How do you handle the pressure that comes with it & considering the competitiveness in the Industries?
Ans.: simple! Just create your own world & operate within the confine even while spreading your tentacles, that way, you’ll see no real competitors but yourself. Keep setting challenges for yourself with BIG DREAMS & large GOALS – as you do that, don’t look left or right, not even back whenever you fall/fail because you definitely will (& so many times sef) on the way…keep going persistently & be very consistent with the hussle. Don’t hussle for what yo eat today or for the present pleasure, because it’ll end after 24hrs, set a long-term GOAL for yourself and pursue it with self-determination and confidence in yourself. However, don’t chew more than you can swallow, don’t follow the crowd or allow the wind blow you away.
Qst.: any word for fellow youths, Sir?
Ans.: Firstly, discover your purpose, then have a dream, create a vision & go out there to achieve them all. If I can start Success MEDIA Africa (which today have presence in over 6 countries with a strong one in South Africa) with just a Curve abi na Bold 2 BlackBerry phone in one room (where I was squatting with my friends – ATM group), then you too can do it!
Qst.: wow…it’s really been an amazing time out with you. Thank you so much, king Joseph the Strategist Mr Nsido.
Ans.: you are always welcome, Sir!